3 More Rules for Producing Consistent Content

3 More Rules for Producing Consistent Content 3 More Rules for Producing Consistent Content 3 More Rules for Producing Consistent Content By Mark Nichol Here are a handful of tips that will help you produce clean, clear writing regardless of topic, intent, and audience. 1. Insert or Omit Hyphens as Needed Adjectival phrases that precede a noun, such as â€Å"free range† before chicken, generally take hyphens, though if the phrase is a standing phrase documented in dictionaries (as is â€Å"high school†), leave the hyphen out when using the phrase to modify a noun (â€Å"high school student†). Adverbial phrases such as â€Å"newly discovered† never take hyphens, but those with flat adverbs (those lacking the -ly ending), such as â€Å"well earned,† always do before (but not after) a noun. Most prefixes are attached directly to the root word (antiwar, cosponsor, deactivate, neoconservative, preapproved, reorganize, and so on), though there are exceptions (for example, when the root word is a proper name or when the first letter of the prefix is an i and the first letter of the root word is, too). When in doubt, look it up. When not in doubt, look it up anyway. A few compounds remain hyphenated. (Light-year and mind-set are two of the most common.) Learn these exceptions to the rule that compound nouns are either open or closed. 2. Minimize Jargon On a related note, when using specialized language, make sure that all content producers in your organization are in line with the definition and application of the terminology (and, again, publicize within the organization and document it) and that external consumers of your content understand it, too. But take care not to burden the reader with a heavy concentration of jargon; carefully manage a balance of authoritative language with clarity. Also, avoid using acronyms and initialisms unless readers are familiar with them or they are introduced in every document, on every web page, or in every email message- spelled out on first reference, followed by the parenthesized abbreviation. If feasible, provide a glossary of terms and abbreviations. 3. Avoid Adjective Stacks On a related note, avoid strings of adjectives that modify nouns; for example, reword â€Å"information technology risk management mitigation efforts† to â€Å"efforts to mitigate risks in managing information technology.† Find related tips in this post. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?Acronym vs. InitialismWriting a Thank You Note

Dorudon - Facts and Figures

Dorudon - Facts and Figures Name: Dorudon (Greek for spear-toothed); pronounced DOOR-ooh-don Habitat: Seashores of North America, northern Africa and the Pacific Ocean Historical Epoch: Late Eocene (41-33 million years ago) Size and Weight: About 16 feet long and half a ton Diet: Fish and mollusks Distinguishing Characteristics: Small size; distinctive teeth; nostrils on top of head; lack of echolocation abilities    About Dorudon For years, experts believed that the scattered fossils of the prehistoric whale Dorudon actually belonged to juvenile specimens of Basilosaurus, one of the largest cetaceans that ever lived. Then, the unexpected discovery of unmistakably juvenile Dorudon fossils demonstrated that this short, stubby whale merited its own genusand may actually have been preyed on by the occasional hungry Basilosaurus, as evidenced by bite marks on some preserved skulls. (This scenario was dramatized in the BBC nature documentary Walking with Beasts, which portrayed Dorudon juveniles being gobbled up by their larger cousins). One thing that Dorudon shares in common with Basilosaurus is that both of these Eocene whales lacked the ability to echolocate, since neither of them possessed a characteristic melon organ (a mass of soft tissues that acts as a kind of lens for sound) in their foreheads. This adaptation appeared later in cetacean evolution, spurring the appearance of larger and more diverse whales that subsisted on a wider variety of prey (Dorudon, for instance, had to content itself with presumably slow-moving fish and mollusks).

The Ford Motor Company Essay Example | Topics and Well Written Essays - 1750 words

The Ford Motor Company - Essay Example According to the essay findings  the employees are considered the organization’s assets. They are provided with suitable job designations as per their expertise. The proper job specification helps the employees to perform well in their respective domains. There is an exhaustive training program being conducted for the employees in their respective designations with proper learning outcomes. The employees are provided with short-term objectives in their jobs and these are aligned with the long-term objective of the organization. The strengths of the employees are being focused with more emphasis on developing the area of expertise. The employees are even encouraged to track their weaknesses and convert one of their weaknesses to leverage necessary strength. The organization encourages the employees in particular domain to become the best in their domain.  As the paper highlights  the flat structure in the organization helps in developing a more efficient communication pro cess in the business and there is a transparent mode of communication process across the different functional areas of the organization. The successful operation of the Ford motors is explained by the fact that the integration of ideas from different domains and different areas and the smooth flow of ideas across domains has led the Ford Motors to implement its strategies developed by the top management successfully which explains the successful operation of the organization.... tion of ideas from different domains and different areas and the smooth flow of ideas across domains has led the Ford Motors to implement its strategies developed by the top management successfully which explains the successful operation of the organization. Besides, the organization has different incentive schemes available for the employees, which boost them to perform better in their work. The incentive scheme available to the employees is very lucrative and it promotes a healthy competition for them to perform better. Besides, the organization provides enough recreation facilities for the employees and the organization monitors the process that the employees are not getting stressed. The teamwork culture is given enough attention in the Ford Motors where the team leader promotes healthy work culture in the team and boosts every team member to perform to the best of his ability in the project at hand as per the objective of the organization. There is also a huge flexibility where the employees can communicate with the senior managers at any point of time regarding any job issues and the managers provide effective solutions to the employees and also provide them with feedback such that the employees can learn from the past mistakes and there is a huge room for improvement of their work. This guides the employees to perform better day by day and slowly they become efficient in their respective domain, which ultimately drives the organization to success. The work culture and the work environment boost up the work motivation for the employees. All these together promote the successful operation of the Ford Motors and helped them to become one of the leaders in the automotive industry across the globe. (Koontz & Weihrich, 2006, pp.287-289) Group Level: Leadership: The

Distance Learning Essay Example | Topics and Well Written Essays - 500 words - 2

Distance Learning - Essay Example Technology, especially computer and internet has significantly contributed in popularizing it. Distance learning has many advantages and disadvantages. The main benefit is that it enables learners to advance their knowledge without personally going to schools and other educational institutions. The internet has facilitated access to huge plethora of learning material. At the same time, various aspects of technology vis-Ã  -vis video conferencing, virtual classroom etc. have made it hugely interactive thereby, delineating the need for physical attendance. Most importantly, it provides the working population or the dropouts to continue their education or higher education, as the case maybe, at their own pace and from any place across the globe. It has become a new approach or tool to widen one’s sphere of knowledge. It has also provided the academia to expand their interests across larger geographical area and make it easy for people to acquire education and skills to enhance their personal and professional scope. The key disadvantage is that learner is not able to interact personally with the teachers. For K-12 students, it might also have negative repercussions on their social skills and also adversely impact their health. Apart from that, it can also have large dropout rates as students would not be bound by any disciplinary actions to continue with their online lessons. Moreover, curriculum alignment, accreditation of teachers of course and appropriate supervision or meeting the needs of students with special needs would also be difficult to apply. Distant learning is good for those who are self motivated and have access to online resources and powerful interactive tools. Hence, I would need to be prepared to follow disciplined way of working online for enhancing my educational needs. I would opt for courses which offer high interaction and have efficient feedback system. I would stay

Novel Report on the game V Archery Coursework Example | Topics and Well Written Essays - 2500 words

Novel Report on the game V Archery - Coursework Example To find the answer to this hypothetical question, the research has been done in a systematic process to find all the necessary data required to accept or reject the hypothesis. To do this, the research comes up with a points based location of the game target in which the various colors used in the target represent different accuracy levels of the game player, the archer. Highest scores are achieved when the archer aims at the middle of the target. The scores decrease as targets hit further from the middle of the target. The different colors used in the target represent different scores and an archer would want to aim the colors closest to the middle of the target possible to earn the highest points possible. The scores used include 1, 2, 3, 5, 6, 8, and 10. The target is aimed using a track arrow, whose tip and direction is controlled by the player. Precision of the arrow is controlled by both TUI and effects of vibration (Hansard 1841). A player chooses the game using specified crit eria. The precision is influenced by a number of factors that include vibration, which increases precision according to the research results. Design Concept The design concept includes the research question, which brings out the hypothesis being proved or disapproved. The design concept also structures the tested idea of the game as well as the purpose of the experiment done on the game. The experiment was done to point out whether vibration effects increased the user precision through enhanced experience. Research question The research question extracts a general picture of the research including the objectives and hypothesis. The research question is used to guide the research through all steps in the experiment and report writing. The research question in this case is: Does the use of vibration improve the user experience and lead to better targeting? Research Objective The research objective is structured from the research question. The research objective provides guidance for w hatever has to be done. This includes the methodologies used, the data collected, and the techniques used in data analysis in order to obtain effective results. The objective of the research is: To find out whether the use of vibration improves the user experience and lead to better targeting Prototype The research uses a fixed process in order to obtain effective results about the relationship between vibration and improvement of vibration and the resulting effect on user experience and improved targeting. The prototype in this case is the V-archery game, which include the bows, the tracked arrows, the player (archers), the target, and location. The combination of all these components forms the v-archery game. The bows are used to exact pressure from where the track arrows are released to hit the game target (Klopsteg 1963). The player or archer achieves better target depending on his or her use of the bow and track arrows. The track arrow has a sharp tip used to hit the target but it is controlled by its tail. The precision of the arrow is mainly controlled by TUI and the vibration effect as the research finds out. The Prototyping Process The prototyping process includes the use of vibration within the game and the criteria used to choose the game. In the use of vibration in this game, a uniform vibration is first felt when the archer is aiming the game target. This

Innocent Smoothies Customer Relationship

Innocent Smoothies Customer Relationship Although the smoothies market in the UK enjoyed a period of exceptionally strong growth of more than 150% between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks. As well as suffering from unfavourable economic conditions, smoothie manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth, despite strong contradictory evidence from the British Nutrition Foundation (2008). The result of all of this is that the smoothies market declined by some 36% between 2007 and 2009 (Mintel Report Sales Brochure, 2010). The smoothie market is now showing signs of a fragile recovery and Mintel forecasts that improved economic conditions, together with the increased penetration of the childrens market, will see the smoothies sector returning to growth soon (Mintel Report Sales Brochure, 2010). 1.2 Background to Innocent From its founding vision of Europes favourite little juice company, Innocent has now moved on its goal to being the earths favourite little food company by 2030. This new vision encompasses food and not just drink and demonstrates how Innocent is moving in parallel with its customers desire for a whole range of fresh and natural foodstuffs (Innocent Drinks Annual Report, 2007). The brand leader in the smoothie market, Innocent, has largely been responsible for fuelling the growth in the market and despite the general market downturn, it still commands an 80% market share. However, Innocents market share has been boosted, not just by its own performance, but also by the decision taken by PepsiCo to remove its PJs smoothie brand in early 2009 (Mintel, 2010). 2.0 The Principles and Practice of Customer Relationship Management This CRM approach to business focuses on the retention of customers and the building of relationships with those customers. The concept of customer retention, as a lower cost option than a constant cycle of customer acquisition and loss, is a discipline that organisations have understood for many years (Rosenberg and Czepiel, 1984). However, some researchers have suggested there is a lack of evidence to support the quantifiable, financial benefits of customer retention (Dowling and Uncles, 1997). The notion of both retaining customers and enhancing customer relationships, in order to make them more durable and thus more profitable, has also been advocated by academics for some years (Berry, 1983). However, the idea of customer satisfaction as a function of relationship enhancement did not gain favour amongst theorists until the early 1990s (Crosby et al., 1990; Perrien and Ricard, 1995). The term customer relationship management (CRM) to describe an all embracing customer management system was not used until the mid-1990s in the information technology industry and was later described by Ryals and Payne (p.3, 2001) as information-enabled relationship marketing. The interchangeable nature of the terms customer relationship management and relationship marketing is now generally accepted (Zablah et al, p. 116, 2003). The successful implementation of CRM practises in the grocery retail sector has been well evidenced in the case of Tesco, which is the UKs leading supermarket chain. Its clubcard customer loyalty programme was first launched in 1995 and now has over seven million members (Tesco website, 2010). The scheme delivers a range of benefits to customers who shop both at Tescos stores and at its online supermarket and it also provides valuable market intelligence on shoppers purchasing habits, which feeds back into Tescos marketing planning process (Tesco website, 2010). This enables Tesco to deliver highly targeted and personalised communications via direct marketing which serves to further enhance the relationship with its customer base. A criticism frequently levelled at customer loyalty schemes is that they are not proven to foster loyalty nor do they deliver incremental sales and profits for an organisation (Dowling and Uncles, 1997). Tesco, however, has produced ample evidence that its loyalty scheme does indeed deliver on all of these counts (Humby et al, 2007). 3.0 Innocent drinks Customer Relationship Management Strategy Innocent has largely adopted a traditional approach to its marketing relying heavily on above-the-line promotion to build equity in its brand, which has been successful, as evidenced by its huge market share. Innocent has, however, dabbled in relationship marketing techniques in the past in order to attempt to increase the loyalty of its customers and encourage them to engage with the brand more. For an example, in August 2003, Innocent created Fruitstock, which was positioned as a free festival for nice people, the nice people in this case being Innocents customers. The event included live music and food stalls (Sahlman, 2004, p.8). Innocent spent nearly one third of its annual marketing budget on the first Fruitstock and repeated the event a year later when it attracted over 80,000 people (Sahlman, 2004, p.8) Commenting on the first Fruitstock, Richard Reed, Innocent co-founder, said, This event cost about  £200,000 to put on. At this point, I cant prove that it was a good investment. From a hard numbers perspective, maybe wed have been better off hiring new salespeople. But we are doing things that are hard to quantify. From a hard numbers perspective, why waste time on labels? There are important secondary benefits to things like Fruitstock: We had customers in the VIP area having a great day with their families. Employees could come with their family and friends. Its not just about advertising-it helps with recruiting, PR, and other areas. (Sahlman, 2004, p.8) Fruitstock has since been abandoned with Innocents CRM strategy now focussed on its website and associated newsletter which is sent to over 120,000 customers. However, Marketing Director at Innocent, Charlotte Rawlins, admits Were perhaps not as sophisticated in database management as wed like to be but  we do realise the value of direct contact and are going to make our newsletters more personalised (Turner, 2008). Innocents only structured current CRM strategy is based on its family, which is basically an informal club for customers. The benefits of membership seem to be limited to the entitlement to receive a monthly electronic newsletter and the promise of invitations to special events (Innocent website, 2010). 4.0 The Marketing Audit A marketing audit is a formal and structured review of an organisations existing marketing activities and market environment. The diagram below shows the role of the marketing audit in the overall marketing process. Objectives Marketing Audit Analysis Feedback Planning Implementation Control Feedback Evaluation 4.2 PESTEL Analysis A PESTEL analysis is deployed to enable an organisation to examine the external macro-environment that it operates in, as follows (Gillespie, 2007). (P)olitical This refers to government policy in terms of the degree of intervention there is, if any, in the marketplace. In 2004 the Food Standards Agency in the UK positioned itself to tackle the obesity problem by stating that there was going to be a focus on convincing consumers to seek out healthier food options. It also demanded that the food and drinks industry supported it in this stance (Food Standards Agency, 2004). The Agency did, however, concede that the industry had already made some progress in offering consumers healthier options but urged retailers in the sector to see this as part of their corporate social responsibility and not just as a marketing strategy to gain more business. Government efforts to promote healthier eating through an increased intake of fruit and vegetables with its 5-a-day campaign has created an awareness level of 74% amongst consumers with 58% claiming that they have taken action as a direct result (Food Standards Agency, 2008). (E)conomic This includes such factors as interest rates, taxation changes, economic status and growth prospects, inflation and exchange rates. Interest rates continue to be at an all time low with correspondingly lower mortgage payments for most homeowners. However, unemployment, and the threat of unemployment, in both the private and public sectors, has reduced consumer confidence resulting in a curtailment of spending on higher priced, so called luxury items. (S)ocial This covers changes in social trends that can impact on consumer demand. The age profile of the UK population is getting older. Currently 37.9% of the UK population is aged 45 or more. By 2031 this is forecast to grow to 45.7% (Office for National Statistics, 2010). There is a definite cultural shift towards healthier eating in the UK. It is unlikely that we will ever put health before taste, but brands that manage to combine great taste with practicality as well as a positive health proposition, are in an ideal position to win full marks from the consumer'(Quick, p. 3, 2008) (T)echnological This examines how new technologies create new products and new processes. The ubiquitous internet and the rapid onward march of mobile electronic communications devices will increasingly influence the way consumers interact with, and buy, branded products. (E)nvironmental Environmental factors include the weather and climate change and how these may impact on the marketplace. Global warming and climate change are impacting on the UK. With a generally warmer climate in prospect for the future the soft drinks market (including smoothies) may stand to benefit from environmental conditions. (L)egal This covers the legal environment and framework within which the organisation and its competitors operate. There are no current legal issues that may impact on the market. 4.4 Porters Five Forces Porters Five Forces model allows an organisation to examine how its micro market operates (Porter, p.49, 1980) The Threat of New Entrants includes such issues as capital requirements; brand identity and reputation; access to distribution; expected response from existing market players. Innocent enjoys an 80% share of the UK Smoothies market so it is vulnerable to threats from new entrants. However, the newest entrant into the market and number two in terms of share, Tropicana, has made little headway despite the equity in its brand gained through its fruit juice products and despite a heavyweight promotional spend (Mintel, 2010). The Bargaining Power of Suppliers suppliers of everything from raw materials to expertise can exert pressure on a business in different ways. For example they could charge premium prices for a unique, high quality or difficult to obtain ingredient or service. Innocent sources its raw materials from thousands of farms all over the world so is not particularly vulnerable to the bargaining power of its suppliers. In fact the bargaining power tends to lie with Innocent itself. The Bargaining Power of Buyers this refers to the ability of customers to put pressure on a business to reduce its current prices and to not increase prices. This pressure can manifest itself in different ways such as consumers switching allegiance to other brands based on price sensitivity. Smoothies are sold at a premium price in the fruit juices market. The market for smoothies is very price sensitive particularly during difficult economic times when consumers are liable to seek out lower priced alternatives such as pure fruit drinks. The Threat of Substitute Products this threat relates to the propensity of consumers to switch, not necessarily just to direct competitors but also to substitute products. Substitute products, in the form of supermarket own labels, pose a significant threat to established brands in the smoothie marketplace. The leading brands, such as Innocent, are suffering from consumers switching to own label smoothie and fruit juice products, in the shorter term, due mainly to price considerations. The extent of this switch is evidenced by the fact that the large supermarkets now dominate the fruit juice drinks market with their own brands (Keynote, 2010). The growth of supermarket own label brands is having a big impact on the sale of manufacturer branded, fast-moving, consumer goods (Veloutsou et al., 2004). Supermarket own label brands are no longer just the lower quality and lower priced alternatives to manufacturer brands that they once were as, since the late 1990s, they have been offering a genuine quality option for consumers (Burt, 2000). Rivalry among Existing Businesses in the Marketplace this covers such factors as overall growth in the market sector; product differences; brand identity and reputation; the nature and diversity of competing businesses. Although the smoothies market in the UK enjoyed a period of exceptionally strong growth between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks (Mintel, 2010). Also, smoothies manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth despite strong contradictory evidence from the British Nutrition Foundation (2008). 4.5 Changes in Consumer Behaviour The emergence of global brands, such as Coca-Cola and Apple, and the continuing globalisation of world markets, together with the introduction of new technologies, such as the internet, have all enabled consumers worldwide to interact more easily with the organisations from which they buy their products and services (Doole and Lowe, 2008). This, in turn, has fragmented many consumer markets and made them far more competitive than previously. Organisations have to increasingly recognise that the consumer is king in modern business and if they fail to satisfy those customers, organisations are unlikely to generate improved sales revenues and profits (Blackwell et al, p.10, 2001) Consumer behaviour patterns in the grocery retailing markets have evolved over the last twenty years and are continuing to change. For example, in the last few years government campaigns promoting healthy eating, such as the 5-a-day campaign, mean that consumers are more educated about the benefits of healthy options in their diet and are, consequently, increasingly demanding healthy food from their retailers. A quote taken from a report by Business Insights re-enforces this viewpoint: 80.6% of respondents agreed that over the next 5 years consumers will increase their uptake of functional health products, but will also continue to indulge. (Kemsley, 2006) 5.0 Proposals for Improving CRM 5.1 Intelligence gathering It has been seen that an integral part of effective CRM is customer satisfaction, which can ultimately lead to customer loyalty. However, for an organisation to truly be able to identify and satisfy the specific needs of its customers, it has to adopt one of the basic principles of market orientation namely, customer intelligence gathering (Kohli and Jaworski, 1990; Ruekert, 1992). The type of intelligence gathered should focus on customer feedback that gives the organisation insight into its market position vis-à  -vis its competitors (Ruekert, 1992). The dissemination of the intelligence throughout the organisation is as important as the gathering process (Kohli and Jaworski, 1990). Apart from its family club here is little evidence to suggest that Innocent is operating an effective customer intelligence gathering system so it needs to consider this as part of its overall CRM programme. Innocent should conduct regular focus groups and surveys of its customers and potential customers to constantly monitor customer expectations, in terms of product quality and performance. 5.2 Helping Customers to Adopt a Healthier Lifestyle The PESTEL analysis has shown that the political and social environments are very much pro healthy eating and drinking habits and, consequently, are conducive to the growth of the smoothie market. Also, the Porters Five Forces analysis has demonstrated that consumers are not convinced about the health benefits of smoothies. In addition changing consumer behaviour patterns mean that consumers are now more educated about the benefits of consuming healthy products than ever before. At present, 100% pure fruit juices and smoothies count as only one portion in terms of the criteria laid down for 5-a-day, regardless of how much of either product is consumed (Ruxton, 2008). This is in spite of the fact that research has shown that that pure fruit and vegetable juices, such as those contained in smoothies, offer comparable health benefits to those of whole fruits and vegetables, (Ruxton et al., 2006). The Porters Five Forces analysis has also shown that consumers are generally not convinced of the health benefits of smoothies. So there is an opportunity for Innocent to help its customers better understand the health benefits of smoothies and, at the same time, lobby for their support in recognising the true value of smoothies in a 5-a-day regime. If customers could be persuaded to pledge their support through, for example, signing an online petition in favour of the proper recognition of the value of each portion of smoothies then this would not only galvanise support for the case for smoothies but also raise customers awareness levels of the health benefits of smoothies. Additionally it would serve to increase customer engagement with the innocent brand. This, together with the inclusion of general healthy lifestyle advice within the Innocent family newsletter, would all work in favour of customer satisfaction with the brand and could all positively influence loyalty. 5.3 Promoting Loyalty through Customer Segmentation Changing consumer behaviour has been shown to have fragmented markets and intensified competition and the smoothies market is not immune to this trend. This is further evidenced by the Porters Five Forces analysis, which indicates that the smoothies market is facing intense competition from substitute products, in the shape of lower priced, pure fruit juices and supermarket own brand smoothies. In times of intense competition, customer loyalty programmes are often introduced in order to improve customer retention rates through the provision of rewards for customers or certain segments of customers (Bolton and Ockenfels, 2000). Although loyalty programmes have their critics research has shown that they can increase brand loyalty and profit (Caminal and Matutes 1990; Kim et al., 2001). The PESTEL analysis has also revealed that the UK population profile is forecast to shift increasingly to the over 45s. Innocent currently has little resonance with this market (Mintel, 2010) and consequently needs to engage with existing and potential customers in this age group. By targeting this market, Innocent will be able to grow its market share outside of its traditional core audience, which is the market segment in which there is the most intense competition. Innocent should, therefore, consider developing a smoothie drink especially for the over 45s, which would have a formula made up of ingredients that have specific health benefits for this particular audience. Research has shown that the over 45s are increasingly conscious of their health needs and are seeking out the so called magic foods which include berries, almonds, and ginger (Starling, 2010). Innocent could easily manufacture a smoothie for this market containing such ingredients, which are natural and would not compromise its commitment to using 100% natural ingredients. Innocent could then also segment its CRM programme by specifically addressing these customers in its direct marketing activity and it could create a special family of over 45s within its existing overall customer family. By producing a separate newsletter for this audience, with unique and relevant content and incentives, Innocent could, for the first time, start to build relationships with the over 45 age group. 6.0 Summary and Conclusions The smoothies market experienced dramatic growth up until 2007 when the impact of the worldwide economic recession brought the market to a halt. Innocent has retained its market share and continues to be the dominant player albeit in a market that has suffered from declining sales for the last three years. Innocent has achieved its dominance primarily through heavyweight promotional support for its brand. However, this strategy alone is no longer enough to sustain the business in a changed world of fragmented and globalised markets where consumers demand more from their brands. The marketplace is well set to work in Innocents favour, however, with the UK government being committed to improving the health of the nation and consumers themselves having become more educated about the benefits of a healthier lifestyle. Nonetheless, consumer scepticism about just how healthy smoothies really are is currently restricting growth of the market. Also, the ongoing tough economic situation is ca using some consumers to switch from the premium priced, manufacturer- branded drinks to more affordable supermarket own brands and to other products, such as pure fruit juice drinks, which consumers perceive as having similar health benefits. So there is a big task ahead for the Innocent brand inasmuch as it needs to persuade its customers of the true health benefits of its products. There is a precedent for the implementation of an effective CRM programme in the grocery retail sector in the shape of Tescos Clubcard. For Innocent, it is proposed that a much expanded CRM programme could help alleviate the negative effects of the current market conditions that are working against its growth objectives. These health giving benefits are probably the most important attribute that smoothies possess and Innocent, as market leader, needs to demonstrate its leadership qualities by engaging in more meaningful relationships with its customers and persuading them of the healthy nature of its products and campaigning with them for a greater recognition of this factor in the political environment. It is also important for Innocent to broaden its product appeal and establish meaningful and durable relationships with a market sector it h as failed to penetrate to date, namely the over 45s age group. Underpinning any successful CRM initiative is the gathering of customer intelligence. Innocent needs to invest in this area by conducting more research with its customers using tools such as paper based and online surveys and focus groups, in order to truly understand trends in the marketplace, the nature of its customers buying behaviour and, most importantly, how its customers relate to the Innocent brand. Only by doing this can Innocent construct and implement a CRM programme that will have resonance with its customers, and potential customers, and will, consequently, deliver an opportunity for deeper, more meaningful and mutually beneficial customer relationships.

The World is Too Much With Us by William Wordsworth Essay -- William W

The World is Too Much With Us by William Wordsworth In William Wordsworth's 'The World is Too Much With Us,' this poem heeds warning to his generation. This warning is that they are losing sight of what is actually important in this world: nature and God. To some people both of these are the same thing '...as if lacking appreciation for the natural gifts of God is not sin enough, we add to it the insult of pride for our rape of His land' (Wordsworth). With his words, Wordsworth makes this message perpetual and everlasting. William Wordsworth loved nature and based many of his poems on it. He uses very strong diction to get his point and feelings across. This poem expresses Wordsworth's feeling about nature and religion containing a melodic rhythm (Wordsworth). Each line and each word were chosen very carefully to express his thoughts and feelings. His references to God and Greek Gods catch the reader's eye to find out why he connects God to nature (Gill). His soft tones and harsh words make the reader feel and see what the speaker do es. This relatively simple poem angrily states that human beings are too preoccupied with the material and have lost touch with the spiritual and with nature. The first part, the octave, of "The World Is Too Much with Us" begins with Wordsworth accusing the modern age of having lost its connection to nature and everything meaningful: "Getting and spending, we lay waste our powers; /Little we see in Nature that is ours; /We have given our ...